Dermaworld Clinic

Dr. Rohit Batra’s Dermaworld Skin institute is one of the top dermatologists in Delhi. All our treatments are carried out under the strict supervision of doctors and are performed by trained and certified medical and aesthetic personnel.

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that enables users to be retargeted supported the tour they saw last and spent the foremost time viewing. This was done by introducing a discourse campaign to extend reach by showing prospective audiences this, and preferred tour. additionally thereto, we tend to applied daily and lifelong frequency caps specific to every user so as to forestall overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of zero.09%, that generated variety of recent sales. within the campaign’s inaugural month of activity the value Per Action (CPA) was reduced by two hundredth, surpassing the client’s target. Feb 2013 saw post-click revenue – (generated by each dynamic retargeting and also the prospecting campaign) – manufacture a come back on Investment (ROI) of 272%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”