SKRM Engineering

SKRM Engineering was founded in 2016 as an engineering company with black economic power and has become a recognized player in the transformation of Indian industry.

Challenge

To avoid over-targeting existing visitors.

Solution

A set of dynamically innovative digital media that allows users to refocus based on the path they last saw and spent most of their time looking at. This was done by introducing a context campaign to increase reach by showing potential viewers the current and most popular tour. In addition, we apply daily and lifetime frequency limits specific to each user to avoid overexposure.

Results

We achieved a click through rate (CTR) of 0.09%, generating a number of new sales. In the first month of campaign activity, the cost per share (CPA) was reduced by 20%, exceeding the customer's goal. In February 2013, post-click revenue (generated by both dynamic retargeting and the prospecting campaign) generated a return on investment (ROI) of 272%.

From The Client

“Entire team have built such a strong relationship with our company that we consider them an addition of our IT department. We always know that admirable service is just a phone call or e-mail away and that we will receive the same level of attention they always offer that makes us feel like we're their top priority.”